Demographic

• Successful individuals, families, and businesses
• Business owners, corporate executives, retirees
• Busy lifestyles…no time, no interest and no inclination for “self-management”
• 40-75 years old
• Active, alert, decisive
• Wants to invest their assets responsibly, prudently, and tax-efficiently
• May be retiring within the next 5 years
• Attracted to dual needs of wealth protection and purchasing power preservation
• Not interested in taking unnecessary risks…more conservative than aggressive
• Wants to delegate decisions and consolidate assets with a trusted Financial Advisor
• Prefers an annual management fee in lieu of commissions for each transaction
• Has $500,000 or more to be professionally managed
• Uses email, texting, and video meetings such as Zoom or Microsoft Teams

Core Values and Beliefs

• Open and honest
• Friendly, polite, admired, respected…with a good sense of humor
• Highly ethical; values discretion and confidentiality
• Doesn’t react to media headlines or hype
• Expectations are realistic, long-term and goal focused
• Not interested in actively “Playing the market” on an individual stock trading basis